WHAT IS STAGING?
Design
That Sells
believes
that successful staging is the practice of showcasing homes
to their greatest potential by using creative marketing and
decorating techniques. By creating several emotional
connection points throughout the home, the buyer will feel
at home when they step into your house.
At Design
That Sells,
we use the
“FEEL HOME” philosophy when evaluating and staging homes.
It is a combination of eight things we analyze in each room
in order to create a lasting impression for the homebuyer:
First
Impressions -
We will
walk through your home room by room and take note of our
first impressions: what grabs us, what
glares at us, and what gives us a feeling
of home.
Eliminating
clutter -
The packing
starts now, as we pack away a good percentage of everything
in the room in order to create a more clean, open, and
spacious feel.
Emphasizing
the positive while downplaying the negative -
Finding your beautiful focal points, we will emphasize what
we love about the room and hide or distract the negative
aspects of the room.
Lighten
Up
- Focusing
on lighting and color, we will make each room into a bright,
warm, and inviting space to which buyers can respond.
Home
buyer’s appeal –
In order for
a buyer to “feel home,” they need to not be reminded of this
being your home. We’ll depersonalize the space while
retaining the warmth and fun of photos.
Odor
free, cleaning, and repairs –
The dirty
work speaks for itself but is often overlooked because
you’ve lived here for so long. Let’s get rid of the buyer’s
mental repair list by doing it ourselves.
Modernizing
–
This
involves updating your style and building simple accessories
out of what you already have to create clean lines and
form. In some cases, we’ll recommend purchases as valuable
investments in the staging process.
Emotional
connection points – Creating the “Wow Factor” –
This is the fun part and is a huge focus of our positioning
strategy. We’ll show you how to build in these subtleties
in order to make the buyers subconsciously desire to live
here and “feel home”. The “emotional connection points” are
where marketing strategy really comes in to play.
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